It’s really quite simple – - Focus on providing information. Don’t focus a printing a newspaper. Maybe they should look at themselves as news purveyors.
Use all available venues and methodologies for providing news: print, online, text messaging, cell phone video, e-mail, video, and audio.
Use sections like: 1) News (just the facts). 2) Analysis (what the facts means). 3) Opinion (what should the response be to the facts – be sure to publish the authors name). Don’t try and fool people by mixing them all together.
Get rid of the Paper’s Editorial Board – - Management should concentrate on delivering the news. Don’t publish any Editorial Board Opinions or Vote Recommendations.
Make it customizable – - There are many more sources available today……don’t try to be the all-in-one.
Make it into a service (paid content)/advertisement supported operation. If you’re giving people what they want, they’ll pay for it.